Bachelor of Business Administration (Honours) Majoring in Sales Management - UNIRAZAK
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UNIVERSITI TUN ABDUL RAZAK

195A, JALAN TUN RAZAK,
50400 KUALA LUMPUR.

  • +603-27891599 [DURING MCO]
  • +603 2730 7000
  • +603 2730 7070
  • crm@prototypeweb.space
  • drjo@prototypeweb.space

Bachelor of Business Administration

(Honours) Majoring in Sales Management

Duration
  • 3 Years
Intake
  • March
  • July
  • November
Advertisement Code

(R/345/6/0692) 01/20 (A11203)

Find out more or Apply Now !

Let’s maintain social distancing.
Talk to our counselors – online.

Duration
  • 3 Years
Intake
  • March
  • July
  • November
Advertisement Code

(R/345/6/0692) 01/20 (A11203)

Find out more or Apply Now !

Let’s maintain social distancing.
Talk to our counselors – online.

Programme
Overview

Students who are looking to expand their communication and relationship-building skills should consider the Bachelor of Business Administration (Honours) majoring in Sales Management. Students in this program will take four sales-related electives that incorporate real-world scenarios and role-plays which help them build critical skills for a successful career in sales.

Students will conduct in depth analysis of pricing, distribution, buyer behaviour, sales management strategies and market research. They may also have the opportunity to complete a field experience.

Graduate with a Bachelor of Business Administration (Honours) in Sales Management can find jobs in corporations as managers, sales representatives and marketers. They may be in charge of increasing a company’s sales through advertising or product development. Sales management professionals might analyze customers’ needs and preferences to create ideal advertising campaigns or products. Some professionals may also work in customer service to enhance credibility and promote a positive image of a company. Some common job titles may include Marketing Manager, Public Relations anger, Sales Manager, Brand Manager, Promotions Manager and Market Researcher.

Entry
Requirement

Find out your qualification that matches to enter the programme.

STPM

A pass at the STPM level with a minimum of Grade Point of 2.00 in any TWO (2) subjects and a pass in Mathematics and English at SPM level; Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.

A - LEVEL

A pass A-Level with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification;

MATRICULATION

A pass at the Matriculation level, or Foundation or Pre-university with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government;

Sijil Tinggi Agama Malaysia (STAM)
  • A pass at the Sijil Tinggi Agama Malaysia (STAM) level with a minimum grade of Jayyid and a pass in
  • Mathematics and English at SPM level; Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
UEC

A pass at the UEC level with minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English;

DIPLOMA

A Diploma with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government;

IB

A pass at the International Baccalaureate (IB) Diploma level with minimum score of 30 points;

OTHERS

Other equivalent qualifications recognised by MQA/Malaysian Government

  • Diploma Kolej Vokasional (DVM)
  • Executive Diploma UM

APEL (Accreditation of Prior Experiential Learning)

INTERNATIONAL
  • IELTS 5.5 or a minimum of Grade B2 (162) in First Cambridge English (FCE) or MUET (Malaysian University English Test) (Band 3) or other equivalent English qualifications recognised by MQA/Malaysian Government. Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with conditional offer letter.
  • The validity period for TOEFL and IELTS is TWO (2) years from the date of the award.
ADDITIONAL REQUIREMENTS

Credit in Mathematics at SPM level

Programme
Fees &
Structure

Find out the programme structure and the fees & funding for this programme.

This  programme requires a total of 120 credits to complete and is divided into parts as follows:

General Courses by MOHE 

  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Hubungan. Etnik
  • Malaysian Studies
  • Thinking Skills / Bahasa Kebangsaan A
  • Introduction to the Malaysian Constitution
  • Melayu  Komunikasi 2 (International)
  • Co-curriculum (Professional
    Event Management / Community
    Engagement & Volunteering)

University Courses

  • Professional Communication Skills
  • Academic English
  • Volunteerism and Service Learning
  • Entrepreneurship and Innovation

Program Core Courses 

  • Cost and Management Accounting
  • Marketing Management
  • Personal Selling and Sales Management
  • Selling Strategy and Practices
  • Advertising and Public Relation
  • Social Media Content Marketing
  • Introduction to Human Resource Management
  • International Business
  • Cross-Cultural Management
  • Advanced Production and Operations Management
  • Data Mining

School Core Courses 

  • Corporate Social Policy
  • Principles of Management
  • Business Mathematics
  • Business Statistics
  • Principles of Finance
  • Principles of Marketing
  • Financial Management
  • Business Law
  • Strategic Management
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Organizational Behaviour
  • Principle of Accounting

Elective Courses ( Choose 4  courses)  

  • Fintech and Crowdfunding
  • Consumer Behaviour & Social Media
  • Digital Revolution
  • Case Study and Project Management
  • Risk Management
  • Negotiation and Conflict Management
  • Shariah and Fundamentals of Islamic Financial Planning
  • Islamic Financial Markets and Institutions
  • Retailing Management
  • Strategic Entrepreneurship

Internship for Business Administration   

*For enquiries on our programme fees, please contact our Marketing Department at 03 2730 7231 / 7053 / 7043 / 7184 / 7041 / 7046

Career
Opportunities

Identify a great career opportunity
that is right for you.

  • Marketing Manager
  • Public Relations Manager
  • Sales Manager
  • Brand Manager
  • Promotions Manager
  • Market Researcher